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What is a Nofollow link?

CaiUpdated on 1 min read 905 viewsSearch Engine Optimisation

A nofollow link is a type of HTML attribute that is used to indicate to search engines that a hyperlink should not influence the ranking of the link's target in the search engine's index. Nofollow links are used to tell search engines not to follow a particular link and to not pass link equity (also known as "link juice") to the linked webpage.

Nofollow links are used in a variety of situations, including:

To link to untrusted content: If you are linking to content that you do not trust or endorse, you can use a nofollow link to tell search engines not to follow the link and not to pass link equity to the linked webpage.To reduce link spam: If you are worried about link spam, you can use nofollow links to tell search engines not to follow links that you believe are spammy or low-quality.To disclose sponsored links: If you are linking to sponsored content or if you are receiving compensation for a link, you can use a nofollow link to disclose this to search engines.

To use a nofollow link, you can add the "rel=nofollow" attribute to the HTML code for the link. For example:

<a href="http://example.com" rel="nofollow">Link text</a>

In general, nofollow links can be useful in certain situations, but it's important to consider the potential impact on SEO when using them. In some cases, it may be better to use a normal, followed link instead.

If you would like help building backlinks the right way, our SEO team plans and runs campaigns for businesses across the UK. See the SEO packages and pricing at https://victory.digital/seo-packages, or start with a free SEO report at https://victory.digital/run-a-seo-report.

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