What is a 301 redirect?

A 301 redirect is a type of HTTP status code that is used to permanently redirect one URL to another. It is a way to tell search engines and web browsers that a webpage has been permanently moved to a new location.

When a user or search engine requests the old URL, the web server will automatically redirect them to the new URL. This is useful in situations where you have changed the URL of a webpage or moved a webpage to a new location.

301 redirects are important for SEOSEO stands for Search Engine Optimisation — the practice of improving a website's visibility in search engine results pages. because they help preserve the link equity of the old URL. Link equity is the value that is passed from one webpage to another through links. By using a 301 redirect, you can ensure that the link equity of the old URL is passed to the new URL, which can help improve the ranking of the new webpage in search results.

In general, it's a good idea to use 301 redirects when you need to permanently redirect one URL to another. This will help preserve the link equity of the old URL and ensure that search engines and users are able to find the new URL.

If you would like help managing redirects when you move or restructure pages, our SEOSEO stands for Search Engine Optimisation — the practice of improving a website's visibility in search engine results pages. team plans and runs campaigns for businesses across the UK. See the SEOSEO stands for Search Engine Optimisation — the practice of improving a website's visibility in search engine results pages. packages and pricing at https://victory.digital/seo-packages, or start with a free SEOSEO stands for Search Engine Optimisation — the practice of improving a website's visibility in search engine results pages. report at https://victory.digital/run-a-seo-report.