Providing TrustedCare a boost with their online visibility

Keywords added to the search engine index

Of these keywords grew on to page 1 of Google

Increase in traffic to our target pages

Assisting TrustedCare into becoming one of the UK's largest online directories of registered care homes and care providers. Our collective goal is to help house the vulnerable and elderly into homes that are of the highest quality and for the best prices possible through their network of providers. Trusted Care is one of many care providers we help through our care home marketing and SEO for care homes services.

TRUSTEDCARE IS ONE OF THE UK'S LARGEST DIRECTORIES FOR REGISTERED CARE HOMES AND PROVIDERS

Increasing the relevancy of every page is key to finding deep page success. We focused on creating SEO optimised content based on our keyword research as well as optimised the internal linking to make sure that each page was crawlable and indexable for the search engines. We put forward many recommendations that included everything from Schema to meta changes, helping again, to make each and every page more relevant. Our trained SEO copywriters were hard at work, creating unique content for each care category as well as multiple location based keywords to further strengthen the relevancy.

A caregiver and senior arranging flowers

To help increase the authority and reputation of Trusted Care, we put together a bespoke link building strategy that would help to grow key phrases associated with Trusted Care. We have seen keyword rankings greatly improve over the past year, with over 170 links built, that met our high standards of link attrition. As well as higher rankings, improved impressions and CTR, organic growth has grown leading to improved organic traffic and conversion rates. Above: A chart showing referring domains

Boats at the quay in Bideford, North Devon

What Trusted Care said about us

The long bridge over the river at Bideford, North Devon

With multiple care categories to optimise, we developed a strategy that would not only benefit targeted pages but would also benefit the website and brand as a whole. Our team investigated multiple key search engine strategies that would work in conjunction with one another, lifting the overall online visibility of Trusted Care. The initial brief set by Trusted Care was to help grow the organic ranking and traffic from major search engines such as Google. Which included the following; Increase organic traffic Increase keyword ranking Increase conversions as a result of traffic increases

Search Engine Optimisation

Link Building

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What our clients say

“Victory Digital has worked hard to create a comprehensive SEO strategy for TrustedCare, positively influencing our search ranking and helping new visitors to discover/begin using the service. These effects are measurable via web analytics and overall business performance.”

Mark Walford

CEO & Founder, TrustedCare.co.uk

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