Victory Digital

Specially Tailored Digital Marketing for Sienna X

522%
Keyword Position Growth
64%
Increase in Organic Traffic
266%
Increase in Organic Impressions
The Sienna X skincare collection
Victory Digital has continued to improve ecommerce statistics for one of the most exciting high street beauty brands, and that brand is Sienna X
Beauty and skincare products

Search Engine Optimisation

One of the biggest challenges was to create an SEO strategy that would compete with the biggest beauty brands in not just the UK, but in the world. On a technical front, the website was in a bit of a 'spaghetti mess' and needed a lot of attention to not only become organised, but to become optimised.

This is where Victory Digital's unique and creative approach really helped Sienna X. By working through multiple categories and client objectives, we were able to support the team with targeting searches that had intent to purchase. This not only helped to improve organic visibility, but to also increase sales.

But with any good SEO strategy, there needs to be support from multiple avenues. The team at Sienna X were incredible not only to see the vision, but to also help support with sticking to deadlines set by Victory Digital. As well as to be open about other external factors such as influencer marketing and strategic paid ads. Working closely as a team, we have transformed the Sienna X website into a multi channel ecommerce website. If you run an online store, our ecommerce marketing services deliver the same SEO-led growth to Shopify, WooCommerce and custom platforms.

A beauty product being applied
What the Sienna X team say about us
Barnstaple town square in North Devon
Sienna X is one of the biggest beauty brands in the UK. Known best for its tanning products, Sienna X offers a wide range of products and training to help over 23,000 kick start a career in professional tanning. Following a severe decline in traffic during lockdown, Sienna X came to Victory Digital looking to grow their organic profile and since then they never looked back. With the high quality search engine optimisation that Victory Digital supply, for a number of years now, Victory Digital continue to grow these organic statistics. These days, due to our original strategy and execution, the Sienna X website can be seen in amongst the biggest beauty retailers across the world. And we are only just getting started....
The quay at Bideford, North Devon
SIENNA X IS THE LEADING PROFESSIONAL TANNING SUPPLIER
Shopping online on a device
In 2023, we achieved the following organic statistics for Sienna X Professionals

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What our clients say

I have been working with the Victory Digital team for over 2 years now. The support & expertise is incredible. We have seen some huge growth in our SEO & Google Ads. The knowledge the team carries is amazing and they always go above and beyond to support us. We are provided with detailed monthly reports that outline the exact work the team have been completing, including detailed analysis of changes in metrics. I would recommend Victory Digital to everyone.
Molly Noke
Ecommerce & Marketing Lead
I wholeheartedly recommend Victory Digital to anyone seeking result-driven, knowledgeable, and genuinely friendly professionals. They have been instrumental in our business's growth and success, making our weekly meetings something to look forward to. Victory Digital stands out as one of the best aspects of our business journey, and we eagerly anticipate continued success and growth with their partnership.
Josh Matthews
Sienna X Marketing Team

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