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Social Media Marketing
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Navigating the world of social media can be overwhelming, whether you’re managing a business account, growing a personal brand, or simply trying to stay up to date with changing trends. That’s why we’ve created this Help & Advice section – to provide you with practical, up-to-date guidance that cuts through the noise.
What is the character limit on Twitter?
What is Facebook?
Facebook is a social media platform established in 2004 by university student Mark Zuckerberg. Roughly 2.89 billion users are currently…
What is Instagram?
Instagram is a social media platform founded in 2010 by Kevin Systrom and Mike Krieger and was bought by Facebook…
What is Snapchat?
Snapchat is a mobile-only app available on both iOS and Android. The company Snap is headed by Snapchat co-founder Evan…
What is TikTok?
TikTok is a social media app used for the sharing of videos up to 60 seconds. Many compare the app…
What is LinkedIn?
LinkedIn is an online professional networking service. The uses of LinkedIn are broad and are mainly used for professional purposes…
What is Whatsapp?
WhatsApp is a free messaging service launched in 2009 and bought by Facebook in 2014 for a whopping $19 billion.…
What is Tumblr?
Tumblr is the perfect hybrid between a social media platform and a microblogging platform. On Tumblr one is able to…
What is Google+ ?
Google Plus was a social media platform founded by Google in 2011. Google Plus was created to rival other social…
How do I sign up to Facebook?
Either download the app or go to www.facebook.com If using the website, use the ‘Create an Account’ feature - this…
How do I sign up to Twitter?
Either download the Twitter app or go to www.twitter.com Go to the bottom of the screen and click ‘Sign up…
How do I sign up to Instagram?
Download the app or use www.instagram.com Go to ‘Sign up with email or phone number’ Enter your email or phone…
How do I sign up to Snapchat?
Download the Snapchat app Click ‘Sign up’ to create your account. Enter your name and click the ‘Sign up and…
How do I sign up to TikTok?
Download the TikTok app or go to www.tiktok.com Click ‘Sign up’ You can either use Twitter, Facebook, Google or your…
What’s the best way to stay safe on social media?
The first pointer for staying safe on social media is setting your accounts to private. This is done easily through…
How often should I post on social media?
If you’re looking to gain traction to your posts on social media, posting every day or having a set routine…
Should I connect with everyone?
You should only connect (accept friends requests and follow) with those who are relevant to what you are trying to…
How do I get more followers?
More followers can be obtained by paying for promotions and ads on certain platforms in order to expand your reach.…
What is social media marketing?
Social media marketing refers to a form of advertising used by companies in the modern day of advertisements. Companies will…
How can I make my content engaging?
Engaging content is absolutely key when using social media to advertise a product or service as it can boost sales…
Why are hashtags important?
Hashtags (#) are labels in posts (or captions of posts) on social media that can categorise content with the same…
What is influencer marketing?
Influencer culture online has been rapidly on the rise since the mainstream success of YouTubers. At its core, influencer marketing…
What is Twitter?
Twitter is a form of social media however it is commonly referred to as a microblogging platform. It was founded…
What types of influencer campaigns are there?
There are many different types of influencer campaigns that brands can use when using influencer marketing on social media. Influencers…
Which social media platforms are best for my company?
The world of social media is so heavily saturated in this day and age that it can be very difficult…
Which social media platforms are best for my company?
The world of social media is so heavily saturated in this day and age that it can be very difficult…
Why should I use social media to advertise?
Social media advertising is a great way to grow brand awareness due to the high amount of people who use…
How to use Twitter
Firstly, what are you looking to use Twitter for? Twitter is an expansive social media with a lot of depth.…
How to use Facebook Gaming
Facebook Gaming is a platform for gamers to live stream games to an audience. Live Streaming games have progressively become…
How to use Facebook Groups
Facebook Groups is another great way to connect to other like-minded people online through social media. Searching up something as…
How to use Facebook Jobs
Facebook Jobs is a part of Facebook to help its users find or either source employment. The two features of…
How to use Facebook Marketplace
Facebook Marketplace is an easily accessible destination for buying, selling or finding items, property or even a Car! All this…
How to use Snapchat’s Follow/Subscribe Feature
Snapchat's way to counter their Influencers and Celebrities issues with the app, whereas before Snapchat only had an 'Add Friend'…
How to make a Reddit account
Reddit is a forum-based social media platform created in 2005, commonly used to create discussion topics and community-based conversations. Step…
How to use Reddit
After making a Reddit account and you start using the social media platform for the first time, it can be…
How to use Facebook Groups
Facebook Groups is another great way to connect to other like-minded people online through social media. Searching up something as…
How to use Facebook Gaming
Facebook Gaming is a platform for gamers to live stream games to an audience. Live Streaming games have progressively become…
How to use Facebook Jobs
Facebook Jobs is a part of Facebook to help its users find or either source employment. The two features of…
How to use Facebook Marketplace
Facebook Marketplace is an easily accessible destination for buying, selling or finding items, property or even a Car! All this…
How to use Snapchat’s Follow/Subscribe Feature
Snapchat's way to counter their influencers and celebrities issues with the app, whereas before Snapchat only had an 'Add Friend'…
What is a social media marketing calendar?
A social media marketing calendar is a vital tool for any organisation looking to organise their social media strategy effectively.…
What is a social campaign?
A social campaign is an orchestrated effort that seeks to launch specific actions within a target audience, often through social…