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WE’VE BEEN TAUGHT TO SEARCH LIKE AN EAGLE
High-Quality Pay Per Click Services to Instantly Boost Performance
Give your business an instant boost online with our specially tailored Pay Per Click campaigns.
Learn MoreBook a CallPay Per Click (PPC) allows you to get your target customers onto your website.
The best bit? You only pay when the ad works.
Keyword Strategy
Being present when customers are actively searching for you is key. By conducting thorough keyword research, we can create a comprehensive keyword strategy to target your most lucrative keywords and gain valuable insights into your top-performing terms.
Campaign Management
Our PPC experts know how to manage your PPC campaigns to get the most out of your budget. PPC advertising is all about working smarter not harder, and our team know how to optimise an account to achieve high performance at low cost.
Retargeting
Paid advertising allows you to target users who have already visited and engaged with your website in some way, whether they visited a specific product page or watched a video on your homepage. By targeting these users, we can increase the chances of a conversion.
Display Advertising
As well as Google Search campaigns, our team can also create and manage Google Display campaigns. Rather than targeting keywords, Display Advertising targets users based on behaviours and demographics, using imagery and/or videos as the main creative.
What it Says on the Tin
The key to PPC is that you literally pay per click. You don’t pay when someone sees your ad (known as impressions in the PPC world); you will only be charged when someone actually clicks on your advert. The cost of a PPC advert is dependent on the popularity of the keyword; the more competitive (popular) it is, the more expensive it is.
A successful PPC agency will help you to achieve a fine balance between competition and cost. After all, you want to make sure that enough people are searching for the term to make it worth your while, but that the term isn’t so popular that it costs more per click than you can afford.
Our PPC consultants have one goal: to get your ads seen and to get clicks for optimal ROI (Return on Investment).
It’s All About the Ads
Via our tailored approach, we will help you to create a PPC strategy that suits your brand, your audience and your platform. The most popular search engine is Google, so Google Ads are undoubtedly a priority, but it pays to create ads for other platforms, such as Bing, too. Our PPC consultants can talk you through the costs and potential results of PPC across different search engines to help you get the most bang for your buck.
We offer a full range of PPC services, from creating a new strategy complete with keyword research, advert creation and landing page optimisation, to auditing your existing PPC provision and making recommendations for improved performance and, of course, ongoing management to ensure that your PPC activity continues to be as effective as possible.
Frequently Asked Questions
What is PPC?
PPC stands for “pay per click”, which is a form of paid search advertising where advertisers are charged for ad clicks. Users are targeted based on their searches, demographics, behaviours and other factors through paid ads on search engines.
Is PPC right for my business?
Most businesses in a wealth of industries can benefit from some type of PPC advertising, so long as your product or service is something searchable with some volume behind it.
How long does PPC take to see results?
When it comes to PPC, results can be instantaneous. As soon as your ads go live, you’ll be able to see how many people have seen your ad, engaged with it, clicked through, and even converted.
How does PPC bidding work?
When a user executes a search, Google weighs up which ads to show (if at all) and in what order. This is called the Google Ads auction.
Google determines which ads to show through various quality indicators: your bid (how much you’re willing to pay for a click), the quality of the landing page, the quality of your ads, and the expected ad performance.
It’s important to note that a higher bid doesn’t mean a better position or that you’ll “win” the click – you can still “win” with having a high-quality ad or landing page.