How to claim your business on ChatGPT: a step-by-step guide

OpenAI launched Businesses in ChatGPT on 10th November 2026, giving businesses a way to claim their presence on the platform, manage their information and see how often ChatGPT mentions them in conversations.

Called the Business Hub, it is OpenAI's first dedicated tool for businesses to manage how they appear in ChatGPT. With 1.2 billion weekly users, ChatGPT is now a discovery surface worth taking seriously, and this launch gives businesses a way to show up with accurate details.

This guide covers what the Business Hub is, how to claim your business and what the insights tell you.

What is the Business Hub?

The Business Hub is a new section of ChatGPT where businesses can claim a verified profile. Once claimed, you can update your business name, address, website and contact details so ChatGPT surfaces accurate information when users ask about your products or services.

You can also add self-service product feeds with pricing and availability. When ChatGPT mentions your business in a response, users can click through to see your full ChatGPT profile.

OpenAI frames it as a way for businesses to reach the 1.2 billion people who use ChatGPT each week. Claiming is open to any eligible business located where ChatGPT is available.

The important caveat is that claiming your business does not guarantee increased visibility or give you direct control over ChatGPT's independent recommendations. And advertising does not influence ChatGPT's answers to users. The Business Hub is about accuracy and measurement, not about buying your way to the top of AI answers.

How to claim your business

The claiming process happens through the Business Hub inside ChatGPT. Here is what you need to do.

First, log into your ChatGPT account. If you do not have one, you will need to sign up first. ChatGPT is available on the web and through desktop and mobile apps.

Second, navigate to the Business Hub. OpenAI has placed a "Claim your business in ChatGPT" prompt in the interface for eligible businesses. The exact location may vary as the feature is still in beta.

Third, verify your business. OpenAI uses multiple verification methods depending on the type of business and the market. You will need to prove you are authorised to represent the business. This is similar to how Google Business Profile verification works.

Once verified, you can update your business details and set up product feeds with pricing and availability.

What insights does the Business Hub provide

The insights dashboard shows aggregate activity over the past 28 days, including two key metrics.

Mentions: a mention counts when ChatGPT references your website in a response. The brand name alone does not count. ChatGPT must actually link to or cite your site.

Website clicks: how many times users clicked through to your website from a ChatGPT conversation.

The dashboard also shows discovery topics, which are common themes across conversations where your website is cited. This is valuable for understanding what people are asking about when they encounter your business.

OpenAI does not share users' conversations with businesses, and insights only appear above a minimum threshold of conversations. This means very small businesses may see limited or no data until enough people ask about them.

What are Business Agents

Business Agents are a separate feature launched alongside the Business Hub. They are currently available to eligible ecommerce and online service businesses in the United States only.

A Business Agent is like a chatbot that represents your business inside ChatGPT. When a user asks a question about your products or services, they can start a chat with your Business Agent to get answers. The agent cannot complete purchases, make bookings or check order statuses.

Businesses can also sponsor their Business Agent and use it as a destination for ChatGPT Ads. This is a paid feature rolling out to eligible advertisers through Ads Manager over the coming weeks.

The connection between claiming your profile and running a sponsored agent is not automatic. OpenAI states that settings do not sync between the two systems today.

How this changes your AI visibility strategy

If your business appears in ChatGPT conversations, the Business Hub gives you two things you did not have before: visibility into what people ask about you, and a way to ensure your business details are accurate.

The mention and click data is useful for measuring whether your GEO (Generative Engine Optimisation) efforts are working. If you have been optimising your content to be cited by AI engines, the Business Hub provides a feedback loop that was previously missing.

However, the data is limited to aggregate 28-day insights above a conversation threshold. It is not a replacement for dedicated AI visibility tracking tools like Metrona, which provides ongoing measurement across ChatGPT, Gemini, Perplexity and Google AI Overviews with more granular data.

What comes next

OpenAI has said it plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories over time. No dates, country lists or pricing for sponsored agents have been announced.

For now, the priority is to claim your business if you are eligible, ensure your details are accurate, and start collecting insight data. Even with limited data today, having a verified profile means you are ready for whatever OpenAI rolls out next.

The businesses that get the most from ChatGPT discovery are those that also invest in GEO: structuring their content, adding FAQ schema and building their entity signals so AI engines understand and cite them consistently. The Business Hub is a useful tool, but it works best alongside a broader AI visibility strategy.