Social media advertising is a great way to grow brand awareness due to the high amount of people who use social media. It is also a great way of advertising whilst maintaining a relatively low budget. Marketing through social media is extremely versatile, allowing marketers to access many groups of people and post a plethora of different content. Whether it be videos, photos or blog posts that you are looking to post, social media marketing will allow you to do these. Around 97% of all marketers use social media for their work and here are some reasons as to why you should join them.
First of all, 67% of the United Kingdom (roughly 48 million) use social media with 39 million of these using it on mobile devices and as of 2021, there are approximately 3.1 billion worldwide users of social media. Potential clients and customers are available at the tap of a button. With the sheer number of social media users growing every day, it makes it even easier for businesses to connect with their customers day today. Those who are not using social media for business may be missing out on the chance to engage new customers and connect with existing ones.
In addition to this, using social media to advertise is proven to have profound effects on your brand due to the exposure that social media allows for. It can massively increase your brand’s recognition and awareness which can lead to larger amounts of traffic heading your way. Through the use of social media, potential new customers can learn more about your brand and discover your brand’s identity and ethos more effectively. It is also said that having social media can boost your SERPs (search engine results page) rankings meaning that your website is more likely to appear on the first page of results on Google. It is important to remember that your content is compelling and engaging for your followers and potential followers.
As mentioned prior, social media advertising is rather budget-friendly in comparison to other more traditional means of advertising. Social media accounts are all free to create and most of the platforms that offer business accounts, supply these for free. The only paid services are ads and promoted posts. There is also the possibility to work with influencers, but this does cost – whether it be monetary or exchanging goods for posts.
Finally, social media marketing is great for building more close connections with your customer base. Posting content shows off your brand’s identity and allows for customers to gain more personal insights into your company and can give your brand a sense of authenticity to customers and potential customers. Social media marketing can also allow you to gain valuable insights into your audience – through Instagram’s business service, you are able to view your followers’ most active hours along with data like their location, age and gender.
Social media advertising can be absolutely fundamental when it comes to expanding your audience in a budget-friendly way and it is easy to learn how to make content that will flourish on the site you choose to advertise with. To learn more about how to make your content engaging on social media, please see our “How can I make my content engaging?” article.
