Snapchat’s way to counter their influencers and celebrities issues with the app, whereas before Snapchat only had an ‘Add Friend’ feature where it would result in influencers and celebrities being constantly spammed rendering the app practically useless for them.
The Follow/Subscribe feature has been super beneficial for Influencers and Celebrities also makes it easier and more enjoyable for people to follow their favourite Influencers and Celebrities as before it was not being utilised by them previously.
If you would be interested in following/subscribing to your favourite Influencers and Celebrities on using Snapchat’s new feature, follow this step-by-step below:
Step 1: Head over to https://www.snapchat.com/download/ and follow the process of making an account. (Available for download on ios and Android).
Step 2: Once fully downloaded you can then open Snapchat and at the bottom of your screen you will see 5 icons, from left to right you have, Snap Maps, Chats, Camera, Friends and finally Spotlight.
Step 3: Find and Click on Friends and locate the + sign in the top right, from here you can follow/subscribe to anyone, whether that is an Influencer or Celebrity that uses the app.