Cost-per-click (CPC) is a pricing model used in online advertising, in which the advertiser pays a fee each time one of their ads is clicked. It is a common way for advertisers to pay for ad campaigns on platforms such as Google AdWords and Bing Ads.
In a CPC campaign, an advertiser sets a maximum budget for the campaign and specifies the maximum amount they are willing to pay for each click on their ad. When someone searches for a keyword related to the advertiser’s ad and the ad appears in the search results, the advertiser is charged a fee each time the ad is clicked. The amount of the fee is determined by the bid the advertiser has placed for the keyword and the quality of the ad.
CPC campaigns can be an effective way for advertisers to reach their target audience and drive traffic to their website. However, it is important for advertisers to carefully monitor their CPC campaigns to ensure that they are generating a positive return on investment.
