Schema is a type of structured data markup that is used to help search engines understand the content of a webpage and the context in which it is being used. Schema is a standardized format that is recognized by major search engines and can be used to provide additional information about a webpage, such as its title, author, and date published.
By using schema, website owners can help search engines understand the content of their webpages and can provide additional context that can be used to improve the visibility of their webpages in search results.
There are many different types of schema that can be used, including schema for articles, events, products, and local businesses. By including relevant schema markup on your webpages, you can help search engines understand the content of your webpages and can improve the visibility of your webpages in search results.
Overall, schema is a useful tool for SEO and can help improve the visibility of a webpage in search results by providing additional context and information about the webpage to search engines.