Tumblr is the perfect hybrid between a social media platform and a microblogging platform. On Tumblr one is able to post text posts, photos, videos and links. You are also able to privately message other users on the app. You can use the app via desktop on web browsers or on mobile devices such as tablets and mobile phones via the app, available on both Apple and Android phones. In order to sign up for Tumblr, you must be over 13 years of age and have an internet connection or cellular data. Tumblr has a huge reach with 327 million unique visitors worldwide as of January 2021. Tumblr is most popular in the US with around 31% of all Tumblr users are from within the United States, with the United Kingdom and Brazil following in second and third. 66% of all users are under the age of 35 meaning that Tumblr is best for businesses looking to appeal to younger audiences and this should be kept in mind when using it to advertise. Users of the website are encouraged to follow their interests as well as other users of the site. Unlike other social media sites that use likes, Tumblr is unique and users instead “Reblog” their favourite content rather than like and instead of comments, on Tumblr you use “Notes”.
Tumblr has a very straightforward interface perfect for beginners of the blogging world. There are seven main types of posts on the site, these being text, photo, quote, link, audio, chat and video. The site is extremely versatile and there is a huge variety of different posts and bloggers on Tumblr. People’s Tumblr profiles are highly unique since it is possible to customise almost all aspects of the profile including backdrop. Tumblr’s ethos seems to be based around expressing oneself and embracing one’s uniquities. This made Tumblr a staple of the internet in the early 2010s with Youtubers like Dan Howell and Phil Lester heavily endorsing the use of the site.
To start a Tumblr account, the only necessary components are an email, username and password. The dashboard is rather simple to navigate as it is just posted from the interests and users that you follow. You can also discover new content on your dashboard. On Tumblr, in order to have your content be discovered by other users, users are encouraged to use broad hashtags. This will lead to more reblogs, notes and potentially more followers.
Tumblr is seen as a very valuable business tool because of its many useful features. It is said that it is a great way of expanding business and establishing a wider online presence. Due to the sheer amount of people who use Tumblr, it’s brilliant for widening audiences. Search engines often tabulate Tumblr blogs and Tumblr has the ability to bring lots of traffic to your site making it a good SEO tool when targeting younger audiences considering that Tumblr is more popular amongst teens. With Tumblr, you can also create a free custom domain since you are able to make your own Tumblr URL.
