In pay-per-click (PPC) advertising, auction insights are a set of metrics that provide information about an advertiser’s performance in auctions on platforms such as Google Ads. Auction insights can help advertisers understand how their ads are performing in relation to their competitors and identify opportunities to improve their campaigns.
Auction insights metrics typically include:
- Impression share: The percentage of auctions in which an advertiser’s ad was shown, based on the ad’s eligibility to appear.
- Average position: The average position of an advertiser’s ad in the search results.
- Overlap rate: The percentage of auctions in which an advertiser’s ad appeared alongside ads from one or more competitors.
- Position above rate: The percentage of auctions in which an advertiser’s ad appeared above the ads of one or more competitors.
By analysing these and other auction insights metrics, advertisers can get a better understanding of their ad’s performance and identify areas for improvement.
