In pay-per-click (PPC) advertising, an ad group is a collection of ads that are targeted towards a specific group of keywords or a specific topic. Ad groups are used to organize and structure an ad campaign, and they can help advertisers focus their targeting and messaging to specific audiences or topics.
Each ad group typically consists of a set of keywords, one or more ads, and a landing page on the advertiser’s website. The ads in an ad group should be closely related to the keywords and the overall theme of the ad group, as this will help improve the relevance and quality of the traffic that is generated.
Ad groups are an important component of a PPC ad campaign, as they allow advertisers to create a clear structure and focus their efforts on specific goals. By carefully organizing their ad groups and targeting the right keywords, advertisers can maximize the effectiveness of their PPC campaigns and improve their return on investment.
