How can I make my content engaging?

Engaging content is absolutely key when using social media to advertise a product or service as it can boost sales and help you to gain new customers. This can be done through the use of a few easy steps that will now be explained. First of all, diversifying content can be extremely useful – this refers to the use of different mediums of content such as photos, videos and text posts on both ‘Stories’ and ‘Grid posts’. As well as this, try not to post the same thing multiple times as this can be seen as spam by users. Another useful tip is using ‘Poll’ or ‘Question’ features (or any type of interactivity) on Instagram and Facebook, as this will engage your audience and allow them to put forward views and feel a ‘connection’ between them and the company. Finally, use current trends and memes in posts as this will make the company come across as current and fresh.