How to prepare for a digital marketing discovery call
A discovery call is the first conversation between you and a digital marketing agency. It is not a sales pitch. It is a structured discussion where both sides share information, ask questions and decide whether working together makes sense. If you have booked one with Victory Digital or any other agency, a little preparation turns a good call into a genuinely useful one.
What a discovery call is and is not
A discovery call is your chance to explain your business, your goals and what you have tried so far. The agency's job is to listen, ask smart questions and suggest a direction. It is not a full audit, a proposal or a contract negotiation. Most discovery calls last 30 to 60 minutes and there is no obligation to proceed afterwards.
What to bring to the call
The more the agency knows before the call, the more specific their advice will be. Have these ready:
- Your website URL. The agency will look at it anyway, so sharing it upfront saves time.
- Your current traffic numbers if you have them. A rough idea of monthly visitors, top landing pages and where most enquiries come from tells the agency where you are starting from. Victory Digital offers a free SEO report at https://victory.digital/run-a-seo-report that can give you this data before the call.
- Your main competitors. The agency can check who is outranking you and what they are doing differently.
- Your marketing budget. If you have one, say what it is. If you do not, say what you are comfortable spending each month. Victory Digital's SEO packages start at GBP 980 per month and digital marketing packages from GBP 849 per month, so the agency can frame the conversation around the right level of support.
- Any past marketing efforts, even ones that did not work. Knowing what you have tried stops the agency from suggesting the same approach.
What to expect during the call
The agency will ask about your business goals, your target customers and what success looks like to you. They may share preliminary observations from your website such as loading speed, content gaps or basic on-page factors, and explain how they would approach improving it.
Expect a two-way conversation. You should also ask:
- How do you measure and report results?
- Who will work on my account day to day?
- How long before we see meaningful results?
- What happens if a campaign does not perform?
Victory Digital clients receive access to the client dashboard, monthly SEO reports and Metrona AI visibility tracking. Every campaign is measured against the numbers that matter to the business. Real results from our clients include TrustATrader growing organic traffic by over 400%, and Home Instead increasing organic traffic by 251% and advertising conversions by over 3,400%.
What happens after the call
If both sides see a fit, the agency sends a proposal outlining the recommended approach, the deliverables, the timeline and the cost. You review it, ask any clarifying questions and decide whether to proceed. There is no pressure to sign on the call itself.
If it is not the right fit, the agency should say so honestly. A good discovery call ends with clarity either way.
Ready to see what the right digital marketing approach looks like for your business? Book a discovery call with Victory Digital at https://victory.digital/book/discovery-call.
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