Digital Marketing
The digital marketing basics are crucial for effective advertising. However, it can be challenging to master. In summary, this guide covers the basics of digital marketing and how it can benefit you.
What are the different types of online marketing?
Email marketing – Email marketing sends ads or promotions to target your current audience. For instance, Amazon emails you about new cleaning products, vouchers, or offers.
Social media marketing – Social media marketing is a technique that uses social media to spread awareness. For example, a local restaurant posting about their new foods or opening times to customers.
Content marketing – Content marketing is the creation of pictures, videos, and blogs that are meant to stimulate interest in a product or service. This can come in forms such as a YouTube video or even an Instagram post.
SEO – SEO is used for improving the visibility of your website so that it gets more recognition. For instance, a company tweaking their keywords, website, and information on their website.
Influencer marketing – Influencer marketing is the collaboration between a popular influencer and a brand to promote the brand’s products or services. To illustrate this, a YouTuber promotes a product or service for a company in their video.
Mobile marketing – Mobile marketing promotes a product, service, or content through the use of a mobile phone. For example an SMS message or a push notification from a loyalty app you installed.
Why is digital marketing crucial for your business?
What is the importance of digital marketing basics and why must you do it? Marketing online is becoming more common and is an easy way of getting your content, product, or services out there.
Digital marketing basics can be broken down into 3 parts:
Digital marketing on a local level is important if you’re trying to build your business. It can build more customer awareness for your company, promote the benefits of your products or services and it can enable you to use re-targeting ads on existing customers. Re-targeting ads are used on users who have liked your content, product, or service or have purchased it before. Furthermore, this is a good way of keeping your customers in the mix with new releases/offers. Examples of online marketing to a local level can be posting on Facebook about your new product.
Digital marketing on a national level is very important especially when expanding from a local business to a national one. At a national level, the competition for products, services, and content is at its peak, So marketing your content online is a must. It can be the difference between making regular profits and increasing them by 5-10%. For instance, the John Lewis Christmas adverts that happen each year. The 2022 John Lewis Christmas advert cost around £800,000 making the 90-second long clip and £5 million promoting it. With this, it racked up a total of 110,050 engagements including 4,551 comments, 13,247 shares, and 92,256 likes since its release date. This got the company more exposure for its Christmas deals increasing profits.
Digital marketing on a global level is essential for a good business. Global marketing can be seen in many ways like email marketing, SMS messages Or it can be and Instagram posts. Either way, companies are always looking for more profits while maintaining good customer care and standards, and as a global company you should always be looking to advertise your products. A good example of this is GymShark. They have been employing gym influencers to wear their clothing in their videos for years. This type of advertising has shown to work as They are now the biggest gym clothing brand in the world.
Tips for marketing yourself
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Thoroughly plan out your marketing strategy beforehand.
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If you are using paid advertisements make sure you plan and use your budget wisely.
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Find out the best marketing type(s) for you beforehand.
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When using social media as a form of advertisement, make sure you find which one suits you best.
