In the modern digital landscape the search industry is no longer confined to traditional platforms like Google and Bing, with the surging popularity of e-commerce and social media platforms the battle for top result is no longer just for crawlers; it now extends to specialized industry search engines like Etsy’s internal search, Here is a guide to improving your Etsy SEO.
But before we dive deeper, consider this: Etsy has witnessed an astounding 105.135% surge in buyers from 2019 to 2022, reaching a staggering 95 million buyers.
Source: Statista
In this blog we will explore the intricacies of modern search algorithms so you can outperform the competition and claim that coveted number one position. So whether you’re a seller on Etsy or just someone keen on mastering modern search optimization, you’re in for valuable insights.
Etsy SEO Strategy
First we’ll explore Etsy’s marketplace for all things handmade, vintage, and one’s own – a goldmine of opportunity that comes with its own competition. Whether you’re an experienced Etsy seller or just starting out, here are some strategies to enhance the visibility of your unique offerings and improve your Etsy SEO.
1 – The basics
The primary goal of a search engine is to establish a seamless connection between the searcher’s query and the corresponding results. Much like Google, Etsy employs a sophisticated system rooted in query matching and relevance, which plays a vital role in determining the ranking of products.
To get a head start ensure that you fill out all relevant fields in your product listing. Don’t leave anything blank – add tags, detailed descriptions, images, videos (Could appear in Google’s video tab.) select the appropriate category, and utilize attributes. The more information you provide, the easier it is for Etsy’s algorithm to understand your product and match it to relevant queries.
Don’t underestimate the power of visuals. High-quality images can attract potential buyers. Additionally, don’t forget to add descriptive alt text to your images. This not only improves accessibility but also increases the chances of your products appearing in Google’s image search results, expanding your online reach.
Ensure that your tags, descriptions, and attributes accurately represent your product. Misleading or irrelevant information can not only hurt quality score (How many people click and buy your product) but lead to disappointed customers and harm your shop’s reputation.
2 – Think like a buyer
Some of the most valuable Etsy SEO real estate you get is in the title, think about what people will be searching for don’t list a products dimensions in the title.
What are they likely to type into the search bar when looking for a product like yours? Think about the solution of your item and what value it provides, customers often search for keywords like “Mothers day gift” or “Unique anniversary present” rather than specific product attributes. Incorporate these solution-oriented keywords into your title to align with what buyers are looking for.
Depending on your product decide whether to begin with a compelling opening that draws the reader in or get right to the details. This is your chance to make them want to learn more about your product. Tell a story, highlight a unique feature, or convey the value your item provides.
3 – Recency
Just created a new listing or renewed an old one? This is a great way to get a temporary boost in search results.
Etsy often gives new listings a temporary boost in search results. This boost can vary in duration, from a few hours to a couple of days. It’s an excellent way to enhance your listing’s visibility in the short term.
While regularly renewing your listings isn’t always the most prominent SEO strategy, consider timing renewals strategically. Think about significant events on the calendar when people are actively searching for products, such as holidays like Mother’s Day. A well-timed renewal can give your listing the edge it needs to capture the attention of eager shoppers.
4 – Keywords and Tags
As tags can be up to 20 characters long its better to use long tail keywords rather than single ones. A short phrase that describes the item like “custom gold ring” would be better than just using “ring”.
- Unique keywords
- Use Keyword Tools
- Competitor Research
- Regularly Update Keywords
- Avoid Keyword Repetition
Try to aim for keywords that are very unique to your product you can still use popular keywords like “black notepad” but just add extra detail that describes the product and makes it custom for example “Leather-Bound Black Notepad”.
Take advantage of keyword research tools to identify relevant keywords and phrases. Tools like Google’s Keyword Planner can help you discover high-traffic keywords and variations to include in your listings. One good tool I found was Alura.io.
Explore the listings of successful competitors in your niche. See what keywords they are using and adapt those that are relevant to your product. This can provide valuable insights into the keywords that are working well within your market.
Keep your keyword strategy dynamic. Over time, customer preferences and search trends may change. Occasionally revisit and update your keywords to stay up to date with evolving market demands.
Avoid repetitive use of the same keyword within a single listing. Etsy’s algorithm values diversity in keywords for better search results, It doesn’t necessarily harm performance but it does give you less opportunity.
Key Takeaways
In the ever-evolving realm of Etsy SEO, here are the key takeaways to guide your journey towards better search visibility and increased sales.
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Understand Etsy’s Algorithm
- Etsy’s search algorithm prioritizes query matching and relevance.
- To succeed, ensure your listings are complete with tags, descriptions, and attributes.
- Diversify your tags to capture a wider audience in search results.
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Think Like a Buyer
- Craft titles that reflect what buyers are likely to search for.
- Emphasize the solutions and value your product provides.
- A compelling product description captures attention and provides details.
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Leverage Listing Recency
- Even though a more short-term SEO strategy, strategic renewals of your listings can provide a temporary boost in search results.
- Time renewals to clash with significant events and shopping seasons.
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Optimize Keywords and Tags
- Utilize long-tail keywords that are custom to your product and include unique details.
- Use keyword research tools and learn from successful competitors to refine your keyword strategy over time.
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Stay Dynamic
- Keep your Etsy SEO strategy dynamic by regularly updating your keywords.
- Adapt to changing market demands.
Conclusion
By consistently implementing these strategies and staying in accord with market trends, you can enhance your Etsy shop’s visibility, attract more potential buyers, and ultimately claim that coveted number one position. Happy selling!
