Avantus Aerospace Case Study
TrustATrader.com are a leading UK directory for tradespeople across the country. TrustATrader provide UK consumers with fully vetted tradespeople, showcasing the best plumbers, builders and more from over 1000 different trades. As one of the largest trade directories in the world, it’s a directory that has built its brand on trust and honesty.
Since 2005 TrustATrader’ goal is to get the best traders from across the country to create everything from amazing builds to bespoke creations for around the home. TrustATrader works hard each day to help eliminate the risk of hiring a cowboy builder and to showcase the amazing talent of their skilled tradespeople.
The Strategy
Taking an established brand and improving statistics is no easy feat. With such a large challenge ahead of us, we put together a full-scale strategy, which ensured that every base was covered. To sum this up, we worked on the following:
Search Engine Optimisation
Ensuring each trade is showcased organically is key to organic growth. Our team put together a solid strategy that focused not only on page optimisation but authority building through effective link building also.
We also supported the new website which was recently launched, focusing on high end technical SEO elements to make sure the website was future proof. What have you done? We ensured that every page was index-able and linked internally so that the authority the website already had, would filter down to deeper pages.
Social Media
Creating bespoke content across a range of social platforms has helped grow the profiles and TrustATrader’s overall brand awareness, with a 47% rise in followers. We have grown engagements and impression rates by giving users an insight into TrustATrader. We always ensure that the communities we manage grow in a nice and friendly environment.
Pay Per Click Management
While we were conducting strategies for the other sections of the website, we put together a strategy for PPC that would ensure a low CPC, which was was designed to target conversions. Without going too deep into this, we worked hard on publishing engaging advertisements that did actually convert. This strategy was so well implemented by us, all we need to do these days is monitor and not work on it so much – leaving us time to work on bigger and better things!
400%
Organic traffic growth across all search engines
47%
Increase in social media followers
210%
Growth in positive online reviews
20%
Increase of conversions through PPC channels
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