The marriage of social media and content marketing is mutually beneficial. Content gives social media spark, and social media is an unmatched tool used to distribute the content. And by now you should know that social media is more than witty remarks and a narration of the day-in-the-life of your best friend from the fifth grade. Social media is a savvy, smart, and strategic way for your company to become part of the conversation.
Why Social Media and Content Marketing Match
Writing magnetic marketing content is essential, no new news there. Yes, crafting quality content is critical, but there is more to it than writing words and wishing it works. The thing is: great content doesn’t distribute itself. Like salt and pepper, content marketing is perfectly paired with social media. Social media is a vital vehicle practically designed to help your content circulate. Without it, your killer content may more than likely fall flat, and we can’t have that.
Why Social Media is a Must
Connecting through social media once read a clever comparison concerning social media and bon fires that really highlights the significance of utilizing tools online. Bon fires are places where people share information and tell stories. People gravitate toward bon fires because they feel a sense of community. Much like a bon fire, social media platforms are a gathering point for people to connect and converse, social media is a digital bon fire. Â Social media offers several central locations that bring a vast audience together to connect. Your company and content has to have a seat around the fire, giving people something to think about and discuss.
Why Content Marketing is Critical
Great writing and imagery spread like, well, like wild fire. To create something worth sharing, Tweeting, or Facebooking means you must answer a question or solve a problem for someone, so your company is in their face. People have a natural impulse and desire that makes them want to circulate the next interesting idea. In order to write something that truly engages the reader and compels people to spread the good word, there are several content marketing essentials to consider.
Getting in the Game
Smart marketers utilize social media and content marketing because that is where people are. Tailor a social media marketing strategy for your company. Find the best outlet that will reach your target audience and become a part of their daily lives. The debate about social media and its effectiveness is over and has been over for a while; it’s time to start fixing the problem at hand and light a fire.
So How can we Make Our Content Amazing?
Content drives the Internet—and as a copywriter I’m stoked that the keyboard is the crutch of it all. Even in transitional times where traditional media is shifting in significance compared to social media, there isn’t a single form of communication that doesn’t at least start with words. It’s at this point I would like to begin with the bottom line: content marketing will never be replaced.
Content marketing is the process of crafting copy to convert customers. There are plenty of ways to profit with content including the right website copy, blogs, newsletters, and white papers. Unfortunately, there are those who believe if you can speak you can make copy sing. Let me assure you that writing without expertise will likely be weak.
Content Construction
Saying the right thing requires strategy, style, and purpose. Content needs to build trust, be credible, and have authority in order to run down customer resistance. As much as I would love to say there is a one-size-fits-all formula to crack a customer’s “code,” everyone responds to different messages and that’s where content marketing strategy comes into play. As a queen of copy myself, however, I can offer three tactics that will drive traffic to your site in this tricky trench.
Reward your readers
A smart way to train a puppy is to give him a treat. If you give him a treat every time, he does what you want. Enough treats will trick him into thinking that sitting on command is his idea. The puppy loves and trusts you, and he will start to sit when you say “sit” because it is in his best interest. People can be like puppies, so high-quality content needs to work similarly. Content needs to train your audience to keep coming back to your website or blog and reward them for doing what you want. Every word written needs to benefit the audience by solving a problem or being entertaining. Fabulous content will do both.
Make a successful stance
I’m sure someone somewhere once told you that if you want a good friend, you have to be a good friend. Newsflash! If you want customers, you have to be a company worth considering. Take authority and show that you know your stuff. Your audience doesn’t want dull, they want a reliable source for information whose words make a difference.
Be savvy
Most companies are not trying to get a single shot sale like a desperate infomercial at 3 AM. Instead, content marketing is an attempt to support sale after sale, so sell smart. Craft content that tells a story and persuade your audience to engage. There is a balance between subtle storytelling and a bold call to action. Clever content builds needed trust and then mentions to the audience the magnificence of a product or service. There is an art to effective content. And although your business may need fast help, writing quick content instead of quality content can make you crumble.
Keep Up To Date With All Things Digital Marketing
We post regularly on our blog and showcase the very best and latest digital marketing news and techniques. Build on your ideas by staying in touch and by receiving our exclusive digital marketing news bulletins. Sign up and subscribe to get our free monthly email by using the form!
