AI in Digital Marketing
What positives and negatives are there, to using AI in Digital Marketing?
Now, unless you’ve been on a distant planet for the past year, you would’ve heard of AI, and you quite possibly would have used it or heard of different ways it’s going to take over the world or lose people their jobs.
Today, we’re going to look at what AI in digital marketing means, for businesses, clients and the future of the industry as a whole.
The first big name that started popping up everywhere was Chat GPT, an AI service that allows you to ask it pretty much anything, including asking it to work out calculations, answer questions and more importantly for those using AI in digital marketing, it can create ‘bespoke’ content.
Many agencies are even supporting ai driven digital marketing, so it’s something that we’re sure to hear about more.
We’ll get into that shortly, and also whether content can truly be bespoke and unique.
WHO’S BETTER?
Humans vs AI in Digital Marketing
Imagine you need to write a 1000-word blog post on ‘How to make the most out of social media’. You would pop onto Chat GPT, and write exactly that. The prompt would you look something like this.
“Write me a 1000-word blog post on the subject ‘How to Make the Most out of Social Media’. Within a split second, it will start typing out your supposedly ‘unique’ blog post.
Firstly, we have to praise how incredible it is to watch it in action. It’s writing faster than you can think or type. Thoughts run through your head, ‘This is going to change my life’.. ‘our work will be so much easier with this’…
Of course, we all know that most things that sound too good to be true, generally are, and in our opinion, this case is no different.
While Chat GPT can be used as an incredible tool, generate creative ideas, help work things out quickly, save time, and it really can be beneficial for people in digital marketing to use AI.
HUMAN CONTENT VS AI CONTENT
Which Creates Better Bespoke Content?
However, when it comes to creating true high-quality SEO content, nothing matches what a human can produce. It’s also pretty clear that after using Chat GPT a few times, it isn’t as unique as it makes out when it comes to content creation. It will use very, very similar sentences but mix them up in a different order, replace just one or two words, and sometimes, straight up repeat them. So it makes you wonder, have you just got the same content as someone else that’s using the service for the same reason? Not so unique after all.
It’s not a matter of opinions either, we’ve tested it and uploaded content that is human-written and SEO optimised, compared with Chat GPT AI content, and let’s just say, there was a clear winner, and I think you know who takes the crown on this one and which ranks better.
Chat GPT is just one of many text-based AI services, Google has its own version called Bard, Bing has integrated AI into its search engine, and Meta has also recently launched its own. Everyone is getting in on the action, and we’re sure we’re gonna see and hear a lot more over the next few years, as the technology continues to advance to levels beyond our expectations.
But using AI in digital marketing doesn’t stop there. You can also use AI to generate images. This is something that really plays with our minds.
BREATHTAKING
AI Image Generation
From Leonardo AI to Midjourney and so many more, once again there are plenty of options already providing these breathtaking AI services. We’ve tried a few out and continue to look at more and the results are pretty incredible.
Not only can it create stunning pictures, wallpapers and backgrounds, but it can also generate close-to-real-life images, avatars, characters, and lots more.
From every single prompt we have tested on AI image creation, we’ve never seen the same result twice, making it extremely unique.
If we had any advice to give when it comes to AI image generation it would be first, practice, practice, practice. You’re not gonna get your dream image instantly, it’s going to take many attempts at using the right prompts and different settings, some might say it’s even a skill. Secondly, don’t let AI do all the work, use AI to get the base of what you want and fine-tune it with Photoshop or another photo editing software that you use.
AI in digital marketing is going to be a part of our lives, whether we like it or not. It’s also going to continue to get bigger and more advanced. However, rather than hiding away from it, or using it too much, we need to find the perfect balance. Ensuring that our clients receive the best possible service that they can get.
AI driven digital marketing is becoming more and more popular with agencies, and whilst we believe is certainly has its place, Victory Digital will remain a human driven agency, with support from AI when it can help in a positive way.
Some agencies may enjoy being an AI driven digital marketing agency, however, we feel like finding the right balance between the two is the best combination for our clients.
One last thing, you made it this far, and have a guess what? Every single word of that article you just read, was written by a human.
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