Tailored User Experience (UX) Services

UX – user experience is – all about how your audience interacts with your website. It covers a host of properties that impact the user’s overall experience, from the quality of the content to site speed. These elements inform a search engine of the quality of your site and, of course, higher quality pages get ranked more highly. By increasing their ability to assess UX, digital marketeers are slowly moving away from prioritising content to attract search engines first and customer second. The new, intuitive, and intelligent SEO bots are forcing us to focus less on what the search engines think, and more on users. Of course, the benefit is two-fold: by focusing on the audience, you are now pleasing the search engines, so your website performs better. Your improved UX also provides your audience with an optimised experience which, in turn, leads to a rise on conversions. So, investing in UX is a win-win.

A search engine wants to know if your site is usable, findable, attractive, of value, trustworthy and compelling. In determining these factors, search engines use a complex (and ever-changing) set of algorithms. Some of these are based on what can be inferred from the result of a consumer’s visits, e.g. bounce rate and page views per visit. A high bounce rate means that a lot of users are accessing a site and leaving straight away; this implies to search engines that the site is low quality or doesn’t provide the necessary information.

Conversely, high page views per visit implies that a site is interesting enough that users stay there for a while and look around; the more page views per visit, the higher the ranking. Time on site is another indicator; as with the page views per visit, more time spend on site implies a better-quality website. In short, by improving user experience you are focusing on your audience and the quality of their interaction with your site, which can only yield positive results.