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SIENNA X IS THE LEADING PROFESSIONAL TANNING SUPPLIER
https://www.youtube.com/watch?v=fU1JKvPZv28
Specially Tailored Digital Marketing for Sienna X
Victory Digital has continued to improve ecommerce statistics for one of the most exciting high street beauty brands, and that brand is Sienna X
Learn MoreBook a CallSienna X is one of the biggest beauty brands in the UK. Known best for its tanning products, Sienna X offers a wide range of products and training to help over 23,000 kick start a career in professional tanning.
Following a severe decline in traffic during lockdown, Sienna X came to Victory Digital looking to grow their organic profile and since then they never looked back. With the high quality search engine optimisation that Victory Digital supply, for a number of years now, Victory Digital continue to grow these organic statistics.
These days, due to our original strategy and execution, the Sienna X website can be seen in amongst the biggest beauty retailers across the world. And we are only just getting started….
In 2023, we achieved the following organic statistics for Sienna X Professionals
522
Keyword Position Growth
64
Increase in Organic Traffic
266
Increase in Organic Impressions
Search Engine Optimisation
One of the biggest challenges was to create an SEO strategy that would compete with the biggest beauty brands in not just the UK, but in the world. On a technical front, the website was in a bit of a ‘spaghetti mess’ and needed a lot of attention to not only become organised, but to become optimised.
This is where Victory Digital’s unique and creative approach really helped Sienna X. By working through multiple categories and client objectives, we were able to support the team with targeting searches that had intent to purchase. This not only helped to improve organic visibility, but to also increase sales.
But with any good SEO strategy, there needs to be support from multiple avenues. The team at Sienna X were incredible not only to see the vision, but to also help support with sticking to deadlines set by Victory Digital. As well as to be open about other external factors such as influencer marketing and strategic paid ads. Working closely as a team, we have transformed the Sienna X website into a multi channel ecommerce website.