TrustATrader.com are a leading UK directory for tradespeople across the country. TrustATrader provide UK consumers with fully vetted tradespeople, showcasing the best plumbers, builders and more from over 1000 different trades. As one of the largest trade directories in the world, it’s a directory that has built its brand on trust and honesty.

Since 2005 TrustATrader’ goal is to get the best traders from across the country to create everything from amazing builds to bespoke creations for around the home. TrustATrader works hard each day to help eliminate the risk of hiring a cowboy builder and to showcase the amazing talent of their skilled tradespeople.

The video on the right, narrated by David Walliams is one of TrustATrader’s first TV advertisements which was featured on ITV. The advert promotes TrustATrader’s services and explains how finding a trusted tradesperson can be helpful for any job around the home. Using a rogue trader could be devastating for your home too!

TrustATrader wanted to increase its overall brand experience, helping to push the company to the next level. This included;

• Continued organic growth from search engines
• Increase its brand awareness and reputation
• Support and grow its social media profiles

Taking an established brand and improving statistics is no easy feat. With such a large challenge ahead of us, we put together a full-scale strategy, which ensured that every base was covered. To sum this up, we worked on the following:

Creating bespoke content across a range of social platforms has helped grow the profiles and TrustATrader’s overall brand awareness, with a 47% rise in followers. We have grown engagements and impression rates by giving users an insight into TrustATrader. We always ensure that the communities we manage grow in a nice and friendly environment.

While we were conducting strategies for the other sections of the website, we put together a strategy for PPC that would ensure a low CPC, which was was designed to target conversions. Without going too deep into this, we worked hard on publishing engaging advertisements that did actually convert. This strategy was so well implemented by us, all we need to do these days is monitor and not work on it so much – leaving us time to work on bigger and better things!

The results have been absolutely amazing and the team at TrustATrader are very happy with the work we have conducted. TrustATrader advertise across many ITV channels and are now looking to the next stage with Victory Digital – where we continue to build on this great relationship we have. Some of our greatest statistics include:

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