Intu are the UK’s largest high street shopping network with numerous shopping centres dotted around the UK, including famous locations such as Lakeside, Merry Hill, Victoria Centre and the Trafford Centre. Intu own and manage each of their high end shopping centres and host more than 400 million shoppers globally. Their goal is to provide the general public with the best places for shopping and leisure, hosting top brands such as Apple, Odeon and all the major fashion brands.

Intu are passionate about providing the perfect shopping experience and have a unique customer insight that helps drive the company to structure and create the future of shopping on the internet and on location. Intu have an impressive profile that includes some of the following statistics:

A company on this scale has a website to equally match it. Victory Digital were appointed by intu to help support the technical development of their new shopping centre pages across all 14 locations in the UK.

We knew that this would be no ordinary project due to the scale of the website. So, to ensure that we keep up our high standard of work, we focused on some of the following elements that would make the website technically optimised for future website generations.

The results for intu have meant that their team can now push forward with their work without worrying about any potential SEO issue. The website has also been well received from the general public with its newly improved page speed as well as information that is clear and concise and easy to find. Due to our hard work, we have established a strong relationship with intu and we are looking forward to the next phase of intu’s digital venture. Here are some statistics from the work we completed.