Personalised Press Release Services For Your Business

A standard press release follows a pretty basic format: a bit of background about an organisation or event; the main story; quotes; who to contact for more information. Accompanied by a good quality photo or two, a PR is easy to roll out to a broad audience and just one uptake can lead to exposure to thousands of new potential customers. Simple, effective, and low cost, the press release was a marketeer’s go-to in the days before digital.

There are so many advantages of utilising press releases to get your message across, not least the fact that they are free. However, one of the most important elements of the press release is that it is perfect for inbound marketing; a strategy where you create content that entices your customer to you, rather than you “chasing them. You can incorporate press releases into email campaigns and social media strategies, send to specific segments and measure interaction, all under the guise of releasing important news, rather than selling or raising awareness.

The art of digital marketing is understanding not just the power of a single action, but the exponential impact that can be achieved when several actions work in harmony. It is about understanding what would work best in which situation: content and context. Yet somehow, as the digital landscape has continued to grow, the humble press release has managed to get lost in the crowd and now it is often an afterthought at best and, more usually, simply overlooked. At Victory, we are motivated by quality and great ROI. We know that every strand of a digital marketing strategy is important and, together, they have the potential to create mass impact. And we believe that the press release is an important part of that strategy. We combine our unrivalled content writing skills with an in-depth knowledge of platforms and a contact list honed over years in the industry to help customers get their message out there.