Social Community Management Services

Community management is a term used to describe the delicate process of building a community of people who have something in common. And in terms of digital marketing, that something is a brand, a hobby or other shared interest. From foodies to petrol heads to career choices, communities are developed to share successes, challenges and joys. For community members, belonging to such a group brings numerous benefits, such as tips on making the best pizza dough, kitting out a vehicle or recruitment advice. For the brand or organisation building that community, they get exposure, a unique insight into what their members want, and, ultimately, boosted sales.

The most successful community management services are personal, relevant, and intuitive. Depending on the platform, they may inject a touch of humour into their interactions with their community members; they are always knowledgeable, consistent and, above all, responsive. This means creating content that your community will interact with, be that a link to a blog, a common interest story, or an image. It could be something mildly inflammatory that is designed to encourage discussion, opinions and banter, or it could be something funny or informative. Whatever it is, as a community builder, you want your audience to engage with it. And by that we mean more than like; we want people to comment, share, retweet; we want them to help build your community even more.